School of Marketing and Innovation in Sarasota-Manatee

University of South Florida

7 Article

7 results

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2022

An investigation of influencer body enhancement and brand endorsement
Lefebvre, S. & Cowart, K., Jan 1 2022, In: Journal of Services Marketing. 36
Research output: Contribution to journal › Article › peer-review
2021

An Investigation of Androgyny and Sexual Orientation in Advertising: How Androgynous Imagery and Sexual Orientation Impact Advertisement and Brand Attitudes
Cowart, K. & Wagner, P., Jan 1 2021, In: Journal of Advertising Research. 61
Research output: Contribution to journal › Article › peer-review
2020

Daddy Dearest: The Influence of Paternal Investment on Attitude Toward the Advertisement
Cowart, K. O., Jan 1 2020, In: Journal of Advertising. 49
Research output: Contribution to journal › Article › peer-review
Promoting Consumer Well-being: Examining Emotion Regulation Strategies in Social Advertising Messages
Kemp, E., Cowart, K. & Bui, M., Jan 1 2020, In: Journal of Business Research. 112
Research output: Contribution to journal › Article › peer-review
2018

Empirical Evidence of the Effect of Colorism on Customer Evaluations
Cowart, K. O. & Lehnert, K. D., Jan 1 2018, In: Psychology Marketing. 35
Research output: Contribution to journal › Article › peer-review
2017

Optimal Experience of Flow Enhanced by Telepresence: Evidence from Social Media Use
Pelet, J.-É., Ettis, S. & Cowart, K., Jan 1 2017, In: Information Management. 54
Research output: Contribution to journal › Article › peer-review
2016

Me, Myself, and I: Examining the Effect of Loneliness and Self-Focus on Message Referents
Kemp, E., Moore, D. J. & Cowart, K., Jan 1 2016, In: Journal of Current Issues Research in Advertising. 37
Research output: Contribution to journal › Article › peer-review