TY - JOUR
T1 - A cluster analytic approach for consumer segmentation using the vegetarian/meatarian distinction.
AU - Trocchia, Philip J.
AU - Janda, Swinder
N1 - Trocchia, P.J. and Janda, S. (2003). A cluster analytic approach for consumer segmentation using the vegetarian/meatarian distinction. Journal of Food Products Marketing, 9 (2), 11-23.
PY - 2003/1/1
Y1 - 2003/1/1
N2 - In this study, we use cluster analysis to create a consumer segmentation scheme based on individuals' vegetarian/meatarian orientation, along with key attitudinal, personality, and demographic characteristics. Such characteristics include concern for animals, concern with health, concern for the environment, attitude toward corporate ethical practices, need for cognition, social conformity, age, gender, and level of education. In segmenting consumers along these dimensions, this research study not only expands our knowledge about consumers, but also provides useful insight for marketers of food products and services.
AB - In this study, we use cluster analysis to create a consumer segmentation scheme based on individuals' vegetarian/meatarian orientation, along with key attitudinal, personality, and demographic characteristics. Such characteristics include concern for animals, concern with health, concern for the environment, attitude toward corporate ethical practices, need for cognition, social conformity, age, gender, and level of education. In segmenting consumers along these dimensions, this research study not only expands our knowledge about consumers, but also provides useful insight for marketers of food products and services.
KW - Vegetarianism
KW - Cluster analysis
KW - Segmentation
KW - Food marketing
KW - Consumer characteristics
UR - https://digitalcommons.usf.edu/fac_publications/843
UR - https://login.ezproxy.lib.usf.edu/login?url=http://www.tandfonline.com/doi/pdf/10.1300/J038v09n02_02
M3 - Article
JO - Default journal
JF - Default journal
ER -