Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards.

Thomas L. Ainscough; Omar Ayub; Pierre Reyne

Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards.

Thomas L. Ainscough, Omar Ayub, Pierre Reyne

University of South Florida

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
State	Published - Jan 1 1999

Disciplines

Business
Marketing

Cite this

@article{fade96da7512417e9dc544562e59d6dc,

title = "Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards.",

author = "Ainscough, {Thomas L.} and Omar Ayub and Pierre Reyne",

note = "Ainscough, T.L., Ayub, O. & Reyne, P., (1999). Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards. Journal of Financial Services Marketing 4(1): 37-48, 1999.",

year = "1999",

month = jan,

day = "1",

language = "American English",

journal = "Default journal",

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TY - JOUR

T1 - Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards.

AU - Ainscough, Thomas L.

AU - Ayub, Omar

AU - Reyne, Pierre

N1 - Ainscough, T.L., Ayub, O. & Reyne, P., (1999). Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards. Journal of Financial Services Marketing 4(1): 37-48, 1999.

PY - 1999/1/1

Y1 - 1999/1/1

UR - https://digitalcommons.usf.edu/fac_publications/720

M3 - Article

JO - Default journal

JF - Default journal

ER -

Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards.

Disciplines

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