@inbook{362a51910cd4462083777eb127f9a267,
title = "Exercises that facilitate the development of a marketing plan.",
keywords = "Marketing, Teaching",
author = "Michaelle Cameron and Karin Braunsberger",
note = "Cameron C. \& Baunsberger, K. (2000. Exercises that facilitate the development of a marketing plan. In. J.F. Hair, Jr. (Ed.) Great ideas for teaching marketing, 5th ed. (pp. 89-98). Cincinnati, OH: South-Western College Publishing.",
year = "2000",
month = jan,
day = "1",
language = "American English",
booktitle = "Exercises that facilitate the development of a marketing plan.",
}