I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico.

Felix Reto, Karin Braunsberger

Research output: Contribution to journalArticlepeer-review

Abstract

The purpose of this paper is to investigate the impact of intrinsic religious orientation (IRO) on environmental attitudes (EA) and green product purchases (GPP) in Mexico.

Original languageAmerican English
JournalDefault journal
StatePublished - Jan 1 2016

Keywords

  • Consumer behavior
  • Mexico
  • Environment
  • Green issues

Disciplines

  • Business
  • Marketing

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