Logotypes in Place: A Visual Rhetorical History of Cigar City

Meredith A. Johnson, Peter Cannon, Katie Lynn Walkup

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Type  Matters  bridges the scholarship of typography and design with the field of rhetoric. Contributors address the ways in which and places where typography enacts or reveals rhetorical principles. The collection includes chapters that situate texts broadly; frame their discussions and analyses rhetorically, technologically, and culturally; draw from scholarship ranging from rhetoric and writing studies to graphic design theory and beyond; and explore the ways that the visual and tactile shapes of letters persuade and convey information to readers.
Original languageAmerican English
Title of host publicationType Matters: The Rhetoricity of Letterforms
StatePublished - 2017

Keywords

  • Visual Rhetoric

Disciplines

  • Rhetoric and Composition
  • Rhetoric

Cite this