TY - JOUR
T1 - No Spanish in Cinderella’s Kingdom: A Situated Ethnography of Disney World’s Engagement with Elena of Avalor.
AU - Leon-Boys, Diana
N1 - Research indicates that Disney theme parks function as sites of ideological negotiation. This study builds on the research by examining Disney World's incorporation of its first avowed Latina princess, Elena of Avalor. Bringing together discourses of Latinidad, theme parks, and media, this essay focuses on how the park incorporates Elena into its landscape at the level of production, representation, and audiences.
PY - 2021/6/1
Y1 - 2021/6/1
N2 - Research indicates that Disney theme parks function as sites of ideological negotiation. This study builds on the research by examining Disney World’s incorporation of its first avowed Latina princess, Elena of Avalor . Bringing together discourses of Latinidad, theme parks, and media, this essay focuses on how the park incorporates Elena into its landscape at the level of production, representation, and audiences. I argue that Disney’s inclusion of Elena, and by extension Latinidad, is malleable, situated within the geographic setting, and dependent on various factors seldom disclosed by the conglomerate. Ultimately, Elena exists as an outsider within the Disney park universe.
AB - Research indicates that Disney theme parks function as sites of ideological negotiation. This study builds on the research by examining Disney World’s incorporation of its first avowed Latina princess, Elena of Avalor . Bringing together discourses of Latinidad, theme parks, and media, this essay focuses on how the park incorporates Elena into its landscape at the level of production, representation, and audiences. I argue that Disney’s inclusion of Elena, and by extension Latinidad, is malleable, situated within the geographic setting, and dependent on various factors seldom disclosed by the conglomerate. Ultimately, Elena exists as an outsider within the Disney park universe.
KW - Latina/o studies
KW - Ethnography
KW - Disney
KW - Spanish
UR - https://online.ucpress.edu/dcqr/article-abstract/10/2/50/117291/No-Spanish-in-Cinderella-s-KingdomA-Situated?redirectedFrom=PDF
M3 - Article
VL - 10
JO - Departures in Critical Qualitative Research
JF - Departures in Critical Qualitative Research
ER -