Perceived characteristics and abilities of an effective marketing department head.

Philip J. Trocchia; David M. Andrus

Perceived characteristics and abilities of an effective marketing department head.

University of South Florida

Research output: Contribution to journal › Article › peer-review

Abstract

This study uses an Internet survey of 247 full-time marketing faculty members and 43 marketing department heads at 167 American Assembly of Collegiate Schools of Business (AACSB) universities to examine perceptions of characteristics and abilities crucial for marketing department head effectiveness. It also examines crucial department success measures for judging a marketing department head's effectiveness. Implications for faculty, department heads, and university administrators are addressed.

Original language	American English
Journal	Default journal
State	Published - Jan 1 2003

Keywords

Abilities
Characteristics
Department head
Faculty perceptions
Marketing education

Disciplines

Business
Marketing

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https://login.ezproxy.lib.usf.edu/login?url=http://jmd.sagepub.com/content/25/1/5.full.pdf+html

Cite this

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title = "Perceived characteristics and abilities of an effective marketing department head.",

abstract = " This study uses an Internet survey of 247 full-time marketing faculty members and 43 marketing department heads at 167 American Assembly of Collegiate Schools of Business (AACSB) universities to examine perceptions of characteristics and abilities crucial for marketing department head effectiveness. It also examines crucial department success measures for judging a marketing department head's effectiveness. Implications for faculty, department heads, and university administrators are addressed.",

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AB - This study uses an Internet survey of 247 full-time marketing faculty members and 43 marketing department heads at 167 American Assembly of Collegiate Schools of Business (AACSB) universities to examine perceptions of characteristics and abilities crucial for marketing department head effectiveness. It also examines crucial department success measures for judging a marketing department head's effectiveness. Implications for faculty, department heads, and university administrators are addressed.

KW - Abilities

KW - Characteristics

KW - Department head

KW - Faculty perceptions

KW - Marketing education

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M3 - Article

JO - Default journal

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Perceived characteristics and abilities of an effective marketing department head.

Abstract

Keywords

Disciplines

Access to Document

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