Reconsidering the Saffir-Simpson Scale: A Qualitative Investigation of Public Understanding and Alternative Frameworks

Traditional hurricane communication, often reliant on simple wind-based categories like those given in the Saffir-Simpson Hurricane Wind Scale, fails to capture the multifaceted anxieties and decision-making processes of individuals facing these complex storms. This paper, based on focus group data, reveals a spectrum of emotions and concerns, including anxieties about flooding, tornadoes, and storm surge. It proposes a shift towards audience-centered communication strategies with separate rating systems for wind, surge, and rainfall, tailored to diverse information needs and preferences. Acknowledging the subjective nature of risk perception, the research emphasizes the importance of accessible visuals, transparent calculations, and personalized information delivery. By empowering individuals with accurate and actionable information, this approach can potentially lead to improved preparedness and better decision-making, ultimately saving lives during these powerful natural events.