Source expertise versus experience effects in hospital advertising.

Karin Braunsberger; James M. Munch

Source expertise versus experience effects in hospital advertising.

Karin Braunsberger
, James M. Munch

University of South Florida

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
State	Published - Jan 1 1998

Keywords

Marketing
Hospitals

Disciplines

Business
Marketing

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@article{731e2d3f62054304a608ec43e8986a4e,

title = "Source expertise versus experience effects in hospital advertising.",

keywords = "Marketing, Hospitals",

author = "Karin Braunsberger and Munch, \{James M.\}",

note = "Braunsberger, K., \& Munch, J. M. (1998). Source expertise versus experience effects in hospital advertising. Journal of Services Marketing, 12(1), 23-38. doi: 10.1108/08876049810202348",

year = "1998",

month = jan,

day = "1",

language = "American English",

journal = "Default journal",

}

TY - JOUR

T1 - Source expertise versus experience effects in hospital advertising.

AU - Braunsberger, Karin

AU - Munch, James M.

N1 - Braunsberger, K., & Munch, J. M. (1998). Source expertise versus experience effects in hospital advertising. Journal of Services Marketing, 12(1), 23-38. doi: 10.1108/08876049810202348

PY - 1998/1/1

Y1 - 1998/1/1

KW - Marketing

KW - Hospitals

UR - https://digitalcommons.usf.edu/fac_publications/1872

UR - https://login.ezproxy.lib.usf.edu/login?url=http://www.emeraldinsight.com/journals.htm?issn=0887-6045&volume=12&issue=1&articleid=855805&show=pdf

M3 - Article

JO - Default journal

JF - Default journal

ER -

Source expertise versus experience effects in hospital advertising.

Keywords

Disciplines

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