The effects of political advertising on young voters.

Lynda Lee Kaid; Monica Ancu; Kristen Landreville; Hyun Jung Yun; Abby Gail LeGrange

The effects of political advertising on young voters.

Lynda Lee Kaid, Monica Ancu, Kristen Landreville, Hyun Jung Yun, Abby Gail LeGrange

University of South Florida

Research output: Contribution to journal › Article › peer-review

Abstract

Political advertising effects on candidate evaluations, issue recall, political cynicism, and gender differences are explored in this pretest—posttest examination of 764 young adult participants. Results show no major gender differences in evaluation of candidates. Participants reported learning more about Bush's image and more about Kerry's issues through the ads. Exposure to ads did not produce increased cynicism among the participants but significantly increased political information efficacy.

Original language	American English
Journal	Default journal
State	Published - Jan 1 2007

Keywords

Political advertising
Young voters
Candidate image
Campaign issues

Disciplines

Communication
Journalism Studies

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https://login.ezproxy.lib.usf.edu/login?url=http://abs.sagepub.com/content/50/9/1137.full.pdf+html

Cite this

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title = "The effects of political advertising on young voters.",

abstract = " Political advertising effects on candidate evaluations, issue recall, political cynicism, and gender differences are explored in this pretest—posttest examination of 764 young adult participants. Results show no major gender differences in evaluation of candidates. Participants reported learning more about Bush's image and more about Kerry's issues through the ads. Exposure to ads did not produce increased cynicism among the participants but significantly increased political information efficacy.",

keywords = "Political advertising, Young voters, Candidate image, Campaign issues",

author = "Kaid, {Lynda Lee} and Monica Ancu and Kristen Landreville and Yun, {Hyun Jung} and LeGrange, {Abby Gail}",

note = "Kaid, L.L., Postelnicu, M., Landreville, K., Yun, H.J., & Hendren, A.G. (2007). The effects of political advertising on young voters. American Behavioral Scientist, 50(9), 1137-1151. DOI: 10.1177/0002764207300039",

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AU - Kaid, Lynda Lee

AU - Ancu, Monica

AU - Landreville, Kristen

AU - Yun, Hyun Jung

AU - LeGrange, Abby Gail

N1 - Kaid, L.L., Postelnicu, M., Landreville, K., Yun, H.J., & Hendren, A.G. (2007). The effects of political advertising on young voters. American Behavioral Scientist, 50(9), 1137-1151. DOI: 10.1177/0002764207300039

PY - 2007/1/1

Y1 - 2007/1/1

N2 - Political advertising effects on candidate evaluations, issue recall, political cynicism, and gender differences are explored in this pretest—posttest examination of 764 young adult participants. Results show no major gender differences in evaluation of candidates. Participants reported learning more about Bush's image and more about Kerry's issues through the ads. Exposure to ads did not produce increased cynicism among the participants but significantly increased political information efficacy.

AB - Political advertising effects on candidate evaluations, issue recall, political cynicism, and gender differences are explored in this pretest—posttest examination of 764 young adult participants. Results show no major gender differences in evaluation of candidates. Participants reported learning more about Bush's image and more about Kerry's issues through the ads. Exposure to ads did not produce increased cynicism among the participants but significantly increased political information efficacy.

KW - Political advertising

KW - Young voters

KW - Candidate image

KW - Campaign issues

UR - https://digitalcommons.usf.edu/fac_publications/1214

UR - https://login.ezproxy.lib.usf.edu/login?url=http://abs.sagepub.com/content/50/9/1137.full.pdf+html

M3 - Article

JO - Default journal

JF - Default journal

ER -

The effects of political advertising on young voters.

Abstract

Keywords

Disciplines

Access to Document

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