The founding of a nonprofit organization as a teaching/learning experience: A case study in service learning.

The present case study describes how the founding, by faculty, of a nonprofit organization has aided marketing instructors (and instructors of other disciplines) in teaching students to understand and apply marketing (and other business) theories in a “real-world” environment. To that end, the case study is organized as follows. First, it offers a short discussion on the pros and cons of working with for-profit versus nonprofit organizations to add value to the learning experience for students. Second, it describes the benefits and drawbacks instructors and/or students have experienced from starting their own nonprofit organization as a teaching or learning tool to help translate marketing theory into marketing application.