TY - JOUR
T1 - The Influence of Consumer Decision-making Styles on Online Apparel Consumption by College Students
AU - Cowart, Kelly O.
AU - Goldsmith, Ronald E.
PY - 2007/1/1
Y1 - 2007/1/1
N2 - Apparel purchases now constitute one of the fastest-growing segments of e-commerce. Thus, there are strong theoretical and managerial reasons to better understand consumer characteristics associated with buying apparel online. This paper investigates motivations for online apparel consumption using the Consumer Styles Inventory. Data from a sample of 357 US college students showed that quality consciousness, brand consciousness, fashion consciousness, hedonistic shopping, impulsiveness and brand loyalty were positively correlated with online apparel shopping. Price sensitivity was negatively correlated with online spending.
AB - Apparel purchases now constitute one of the fastest-growing segments of e-commerce. Thus, there are strong theoretical and managerial reasons to better understand consumer characteristics associated with buying apparel online. This paper investigates motivations for online apparel consumption using the Consumer Styles Inventory. Data from a sample of 357 US college students showed that quality consciousness, brand consciousness, fashion consciousness, hedonistic shopping, impulsiveness and brand loyalty were positively correlated with online apparel shopping. Price sensitivity was negatively correlated with online spending.
KW - Online shopping
KW - apparel
KW - consumer decision-making styles
KW - e-commerce
UR - https://digitalcommons.usf.edu/mai_facpub_sm/1
UR - https://doi.org/10.1111/j.1470-6431.2007.00615.x
U2 - 10.1111/j.1470-6431.2007.00615.x
DO - 10.1111/j.1470-6431.2007.00615.x
M3 - Article
VL - 31
JO - International Journal of Consumer Studies
JF - International Journal of Consumer Studies
ER -