Abstract
Establishing and maintaining relationships online is becoming ever more important in the expanding global knowledge economy. This study examines factors underlying the termination of relationships in the social networking environment of Facebook and examines how this information may be used to promote virtual business relationships. The results indicate that people use a variety of reasons for terminating virtual relationships which may be broadly clustered into offline and online reasons.
Original language | American English |
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Journal | International Journal of Business Environment |
Volume | 6 |
DOIs | |
State | Published - Jan 1 2014 |
Keywords
- online relationships
- relationship termination
- social networking sites
- SNS
- social capital
- unfriending
- virtual business relationships
Disciplines
- Business
- Communication Technology and New Media
- Interpersonal and Small Group Communication