Using the pyramid approach to teaching marketing research.

James W. Peltier; John Westfall; Thomas L. Ainscough

Using the pyramid approach to teaching marketing research.

James W. Peltier, John Westfall, Thomas L. Ainscough

University of South Florida

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
State	Published - Jan 1 2001

Disciplines

Business
Marketing
Scholarship of Teaching and Learning

Cite this

@article{f1fc4938cfed41088d3d641ef192fe26,

title = "Using the pyramid approach to teaching marketing research.",

author = "Peltier, \{James W.\} and John Westfall and Ainscough, \{Thomas L.\}",

note = "Peltier, J.W., Westfall, J. \& Ainscough, T.L. (2001). Using the pyramid approach to teaching marketing research. Business Education Forum, 55(4), 40-43.",

year = "2001",

month = jan,

day = "1",

language = "American English",

journal = "Default journal",

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TY - JOUR

T1 - Using the pyramid approach to teaching marketing research.

AU - Peltier, James W.

AU - Westfall, John

AU - Ainscough, Thomas L.

N1 - Peltier, J.W., Westfall, J. & Ainscough, T.L. (2001). Using the pyramid approach to teaching marketing research. Business Education Forum, 55(4), 40-43.

PY - 2001/1/1

Y1 - 2001/1/1

UR - https://digitalcommons.usf.edu/fac_publications/721

M3 - Article

JO - Default journal

JF - Default journal

ER -

Using the pyramid approach to teaching marketing research.

Disciplines

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Cite this